The Lights The Lights The Lights

http://www.youtube.com/watch?v=6YlnK5LGmk0



This commercial is just extremely weird to me. My first reaction was confusion. Why would anyone use a song that just repeated "the lights the lights the lights" over and over again? And I wasn't really sure what emotion the woman was expressing at first. I realized at the end that it was happiness and shock. What was she happy about though, the deals at K-Mart?

First, I want to focus on the song choice. I did some research and found out that this song is by The Grasscuts, and it's called Lights. I listened to it, and I had to turn it off after about 30 seconds. It's just so annoying!! "The lights the lights the lights" over and over in a strange, off-putting tune. A good commercial is supposed to appeal to the majority of people, or at least the majority of the certain "type" of people that they are trying to sell their product(s) to. This commercial tends to air on channels that almost anyone over 14 years old would watch, such as USA Network and TBS. One day after seeing this commercial for maybe the third time, I asked my friends if they had ever seen it. Almost all of them said yes, and so I asked what they thought of the song. They ALL hated it, I wasn't the only one. Also, check out the dislikes and negative comments on the video I linked at the top of the page. It seems to me that dislikers of this song are the majority of people who have watched this commercial.

The second thing I want to focus on is the woman in the commercial. She is sort of odd looking already, and I don't understand why they would do a double take in slow motion. It makes for weird hair and an awkward, prolonged blink. I understand that K-Mart was trying to show how shocking and amazing the deals will be at the "triple doorbuster" sale, but I just don't get why they would show it with a slow motion double take. Just didn't look right to me.

If anyone watches the same networks and channels that I do, they probably saw this commercial a hundred times before the sale happened. K-Mart must have payed a huge amount of money to pay for all of these airings, and I think that it was definitely a waste of their budget. Everyone in the room with me would groan with irritation whenever this commercial would come on. That's not what advertisers want their commercials to do, so obviously this commercial sucked.

Is this commercial really even that effective if you think about it? No. Everyone is so distracted by the strangeness of it, and everyone is so confused by the song choice that we forget what the commercial was even for. I bet that anyone who watched that commercial forgot what it was advertising in a matter of seconds, or maybe didn't even realize it to begin with. They just jammed all of the information into the last 4 seconds with a woman speaking quickly and the hours of the sale on the screen for just an instant. One would think that if someone really wanted to get a message across, they would make the information they need people to know a lot more prominent.