Google Chrome commercial

http://www.youtube.com/watch?v=R4vkVHijdQk


I saw this commercial air last year and I have always loved it. It makes me want to cry every time that I see it because it's just so darn sentimental and cute. The main thing that attracted my attention was, of course, how cute the little girl "Sophie" is. The technique used to do this was "Transfer/Association" because the idea of this man using Google Chrome to show his daughter all of these cute videos of herself so that she can see them when she's old enough is a very nice one. People will probably remember this when they want to use Google Chrome, even though it is likely that no one will use it for this purpose.

I also saw that they appealed to the need to nurture, as well as the need for guidance. Since the little girl is so cute, it brought out our need to care for cute things. Her parents obviously care a lot about her, and she seems to have a good life, so it brings out our need for guidance because it makes us think "Wow, I bet she feels really safe and loved in that environment. I want the same thing."

There is somewhat of a stereotype in this commercial. Maybe I'm looking too deep here, but Asian people are often thought of as "tech savvy". The father who knows how to do all of these things online is Asian, feeding into this stereotype. But, they are also trying to tell us how Google Chrome is so easy and user-friendly, so maybe this stereotype doesn't apply here because "EVERYONE can be tech savvy if they use Google Chrome".

The target market for this commercial is definitely either young or middle aged parents of the middle-class or upper-class. It seems like they wanted to appeal to young parents by using this approach because of the relationship between Daniel Lee and his baby daughter, which they can identify with. This can also target middle aged parents who have kids who are already grown up because they remember things like this happening to their children, such as the first time they rode a bike or a time when they went to the hospital.

Overall, I think that this would be an effective commercial because it's so clever and it also demonstrates how user-friendly Google Chrome is.