Geico Commercials

This is one of the commercials in the new series of Geico commercials that have been a pretty big hit. I usually don't laugh at commercials because often times they are just stupid, but I always laugh at these ones. In every commercial in this series, there is a really strange scene and no one really knows what's going on at first. And then, there are two guys on a stage who appear at the scene and they say how happy someone saving hundreds of dollars on car insurance is compared to the main character(s) in the commercial. In this case, it's a witch in a broom factory.

They use the technique of Wit and Humor to make these commercials memorable and make us have positive feelings toward Geico. As I said, a lot of commercials try to use Wit and Humor but it just turns out to be dumb and not that funny, but in this case they really pull it off. They also use the Avante Garde technique because all of these commercials have really weird scenarios. First of all, witches aren't real. Second, who would think of this. Third, there are two guys all of a sudden who are on a stage talking to each other and playing the banjo and guitar. This really doesn't make sense and is really weird, which also helps these commercials to be really memorable for people. Another technique used is Weasel Words. They use the word "happy" and "happier" to describe the Geico customers saving hundreds. Everyone knows the meaning of the word "happy", but they don't really talk much about what they're trying to market and why it makes people so "happy".

I think that they are appealing to a need for autonomy because they're pretty much saying that Geico customers are happier than the customers of other insurance brands. Surprisingly they didn't really appeal to the need to feel safe, even though most ads for insurance do.

These commercials are probably my favorite that are on the air right now, and I think that they are very effective by using the techniques that they use and appealing to the needs that they appeal to.